ADS Laser Cutting has invested £1m to create and maintain a new production site in North Shields, in its bid to boost sales in its consumer markets, with the creation of 40 new jobs.

The company, which is the UK’s largest consumer laser cutting manufacturer, will invest the cash in its new plant and upgrade five older facilities in order to expand supply to “a growing list of high-volume, high-end brands”.

The company specialises in manufacturing a variety of customised products for industrial and consumer markets. It supplies both original equipment manufacturers (OEMs) as well as SMEs.

The growth of non-automotive sales has outstripped sales in the automotive market in recent years.

Philip McDermott, chief executive of ADS, said: “Demand for our high-quality, highly precision laser cutting machinery continues to grow in all consumer markets, and this investment will help us to produce ever more highly complex products for this growing customer base.”

He added: “Consumer markets such as automotive, engineering and healthcare are still substantial, but fast-changing technologies and advanced manufacturing processes are transforming consumer markets such as packaging, healthcare and beauty.”

ADS does not provide financial details, but accounts filed by other businesses in the sector suggest that the company made an operating loss of £1.2m on revenues of £2.3m in 2015.

Matthew Schofield, head of manufacturing policy at the CBI, the UK’s leading employers’ organisation, said: “It is welcome that ADS Laser Cutting has decided to create jobs in the UK. Since the downturn, industry has grown more resilient and export-focused. Local manufacturers are leading the recovery and are playing a key role in the UK’s economic recovery.”