Amazon has patented a system that holds products in place like an aeroplane de-orbit system. The current patented technology brings computers, phones and other devices into orbit and raises the arms to act as a pole and help float a device into place.

The innovative innovation, which has not yet been formally unveiled by Amazon, helps companies enter into a new, broader category in hardware, Marr writes in his latest column. As with drones and contact lenses, this may seem like a stretch for big-name industrial companies, but the invention shows that the tech giant is innovating in every direction, and testing out many idea new technologies at once.

“A recent study found that organizations are awash in untested, un-developed technologies. Businesses are expected to invest around $640 billion on R&D this year, but only $21 billion of it is spent on specific technologies deemed useful for customer innovation,” according to Hewlett Packard Enterprise’s R&D Daily.

Espn.com notes that “the patents, filed in 2016, come at a time when Amazon is exploring ways to put its cloud computing and voice computing skills to work in everything from drones to bottles of water. It’s not clear if Amazon has tried to put the technology into actual products or even how it would even work.”

Read more here.

Bernard Marr is a leading advocate for innovation in the data-driven economy and recently published Leading Trends in Social Media and Cybersecurity, an extended and extended edition of his book Super Data.