If you’re over the age of seven, and you use Twitter, you know what Cards Against Humanity is: a game that lets you play one question with another person (without breaking the Rule of Three). It takes themes from some of today’s biggest pop culture trends—of all the types of pop culture trends, ranging from our global obsession with The Walking Dead to the 11th week of daylight savings—and forces you to take them at face value without understanding them, or faking it for the big reveal. Basically, Cards Against Humanity makes the video game of our pop culture dreams.
On top of that, they’re also quite funny (and pretty generous). “As one of the best sellers on Amazon, our sales have always been an important part of how we determine whether we should continue to grow or get smaller and hopefully tamer,” said the company’s co-founder Max Temkin in a statement. “Cards Against Humanity has been fun for seven years, and we expect to have fun for at least another seven! The team at Clickhole has always been creative and fast-moving—and it is time we expand and grow with them.”
Now it has found the perfect outlet to take its next steps. They’ve just bought Clickhole, the website known for its acerbic commentary on social media and personality. Clickhole will continue to exist as before, but will be renamed Cards Against Humanity-Clickhole. Both Temkin and Clickhole’s co-founder Arikia Millikan both gave a rousing speech about how this is the new lifeblood of the site: “We only need one thing from you: Use this website for what you do. It has to be from your heart—completely. It has to be to you. Because you have to lose everything to live to those standards.”
To which a couple of fans joined in:
“If I can’t go to this site, I’m turning to Cryogenicia.”
“No, not cryogenic life, good grief. This is the future—of the Internet.”
Of course there were people on Twitter seeing the larger point of the whole thing, too:
And clearly, not everyone is happy that Cards Against Humanity has bought Clickhole. But that probably isn’t what was envisioned by those who devised the rule that has made Cards Against Humanity so successful. “This is the web we deserve,” wrote Temkin in a video released with the announcement. “If this is wrong, I want to f-ck you,” said Temkin to Millikan, who responded with, “I’m not feeling it, and that’s the point.”