Will our very attention be confined to bland, one-line updates for the next day? Thanks to software created by a tech startup Wordflow, the answer could be yes, especially when it comes to the news. The company is developing an algorithm that uses artificial intelligence to create original, high-quality, long-form news articles — usually, longer than 100 words, or five sentences — so that readers can engage and feel satisfied. This method, the company says, reduces the space for the viral, clickbait articles that have become so much a part of online news reporting today.
“The nature of news consumption has really changed,” co-founder Doug Redmond told Wired. “It’s about brevity versus quality, and shareability over what you think is important. So we developed an algorithm that helps create better quality content.”
The challenge Wordflow faces is that the traditional news outlet industry has changed considerably since previous historical infotainment, which the company’s founders worked on at The Wall Street Journal and The New York Times, was written. The goal is to both inform and entertain, but the idea is to make those events more meaningful with context and analysis. To that end, the company provides reporting by renowned journalists, from Jason Berkenstock and his November 2018 series, “Gitmo on Trial,” to author Christian Jarrett, who has written pieces on protests at the detention center near Miami. The results are often worth the read, and the platform is increasingly being sought after by news publishers for its ability to increase audience engagement without being intrusive.
Read more at Wired.