Did you teach a daughter that you love her and have done so all your life? So did I. Maybe I didn’t tell you because, yes, she was a teenager, but it still pains me that I didn’t share that love and that commitment with her.

Did I tell her about growing up with a father who loved her, too? Was that our hidden truth, something no one would ever know? Or did it occur to me that it just might be true? I don’t know.

More often than not, however, the information is being shared with my three kids. None of them require me to officially return the love, but if a product or service comes along that doesn’t exist yet, I may share the same truth with all three of them–and I probably told them more about my relationship with my dad than he ever told me.

The second step in learning difficult things is to share that with others. When you ask your kids, friends, or co-workers questions, do you hope they won’t use it? Or do you believe the answers to those questions could eventually inspire a new brand of coffee you just can’t pass up?

In early January, I was feeling out of breath while writing a piece for Forbes about 20 startup ideas I’d never heard of. I needed a break from work and knew I needed to “talk to other people.” With my wife holding my coffee maker, I asked her if she would recommend a publisher.

That’s when she surprised me. She suggested that I say the following in order to sell the idea:

In early January, I was in Boston for the Web Summit and decided to take a few days off. I took a train downtown to do some writing. When I was getting off the train at the Copley Square station, I spotted a coffee machine that was hanging on the wall.

I got off at this “retail outpost” of the Maker’s Market, a store of product design and development products. Maybe the coffee machine was there to tempt me to shop. Who knows? Perhaps it was a mistake? Who cares. The worst thing that could happen was I’d stare at that beautiful coffee machine and then say, “I’ve never seen that coffee machine before” with a look of justifiable lust in my eyes. And if that’s the worst thing that happened, then that’s a good thing.