The logo of Heineken beer company is seen on a building in Brussels September 6, 2010. REUTERS/Thierry Roge

AMSTERDAM (Reuters) - Heineken NV (HEIN.AS), the world’s second-largest brewer, said its chief executive Jean-Francois van Boxmeer would step down at the end of May.

Makers of alcoholic drinks have been under pressure from government moves to curb their use of cheap alcohol, such as in measures in Switzerland and the United Kingdom, and criticism from health advocates and politicians.

With the current competition review expected to run into mid-2020, Heineken said it would look to put in place a successor before June 1, when the next trading update is due.

Jean-Francois van Boxmeer said: “I take on this position with great confidence, but it’s an honour to work alongside some of the most talented and committed people in our industry and with a company with the ambition, innovation and ambition to become stronger and more successful than ever before.”

Heineken shares were up 2.2 percent at 20.89 euros, at 0831 GMT, outperforming an almost flat European beverage sector .SX3P.