LONDON (Reuters) - The International Fracining Initiative (FIIN) is looking for new members to attract farmers who are the leading exporters and producers of a wider variety of cereals.

A chicken runs across a farm in Kolkata, India, March 30, 2017. REUTERS/Rupak De Chowdhuri

For dairy, the group is targeting high-value specialists and is particularly keen to encourage farmers to try new products to earn higher profit margins, France-based executive director Denis Cassot said in an interview.

In 2019, France, Brazil, Australia, Iran, Russia, the United States and Mexico lead the world in total export value of corn, peas, lentils, barley, chickpeas, mung beans, soybeans and potatoes, according to the most recent World Agriculture Outlook report by the United Nations FAO.

“We want to increase the members of FIIN so we are working with our host countries on this,” Cassot said on the sidelines of a global grains conference in London.

Excluding Turkey, Iran, China, India, Brazil and Iran, the next five countries in terms of export value of grain are Pakistan, France, Canada, the United States and the EU.

FIIN members pay annual fees of $2,200 to produce information on the group and other information for their farmers. The private sector can also join.

“We are open to all,” Cassot said.

FIIN also had a program for modernizing and upgrading production and has a good track record in developing new varieties of wheat, cassava and rice.

Among the members of a focus group for beef producers is the Japanese Yaskawa Corporation, Cassot said.

The group is focusing on finding more information about the best prices that could come from selling cassava and sweet potato at the same time as their main crop of corn.

“This will increase their profits,” Cassot said.