LONDON (Reuters) - Lucozade, the British brand that has been owned by Germany’s Reebok since 2012, said on Friday that a new line of products for “health-conscious” consumers would be manufactured at its Coleford factory in southwest England.
FILE PHOTO: A Lucozade advertisement is seen on a poster before the German Formula One Grand Prix at the Nuerburgring, July 6, 2010. REUTERS/Wolfgang Rattay/File Photo
The London-listed company, which last year had a turnover of 2.8 billion pounds ($3.3 billion), said in 2018 that 200 million pounds of its underlying profit would be invested in product development to meet growing demand in the United States and Japan.
It is producing the new product line, which it will brand “True Raw”, in its Coleford site.
Lucozade, known for its products in Britain, the United States and Russia, said it expected increased profits as a result of the plant.
Last year it reported an underlying operating profit of 290 million pounds on revenues of 2.3 billion pounds.