Marco Rubio’s presidential campaign strategy is based partly on the infamous 2013 speech by former New York City mayor Rudy Giuliani that has since become part of American political shorthand: “When you have a problem in a city, you call a bull market.” Or rather, you call a self-promoting, often reckless character named Jordan Belfort, who made his fortune selling New Yorkers and hedge-fund managers shares in the largest stock fraud in history.
Today, the small Florida company Belfort co-founded, Stratton Oakmont, is up to what sounds like a similar line of thinking in its latest campaign, “Gold to the Future.” Belfort, in a 23-minute instructional video, explains the current economic troubles, in terms that, when applied to his later life, would be nauseating for most of us to consider. They include:
The rise of the American individualist.
Manufacturing becoming the thing people do not need.
The End of Governing.
The early days of stockpicking.
The rise of Q scores as a compensation metric.
With these buckets of water to fill, Stratton Oakmont is aiming to encourage investors to pour money into a variety of real gold companies, which the company characterizes as the “Grassroots Investment community.” And Belfort seems to think that uniting a crowd is as easy as getting people to take bets on a football game.
It is the kind of thing that could play well on TV—especially if Rubio or another Republican candidate decides to run again. The episode aired today on the local station WEST+26 News in Tallahassee, Florida—in hopes of taking advantage of the already-high political interest in the US stock market, a subject that an ad of this nature could sway. The clip got more than 150,000 views on Facebook after it was posted today (Nov. 18).
It would be great if real world Republican seniors who happen to be interested in the market (or perceived as of having interest in the market) were to be swayed by this. It’s worth noting that Stratton Oakmont is selling more than just gold. Its website says that it also runs opportunities to invest in its other derivatives and commodities products, including agricultural crops and maritime shipping, but it’s not clear where any of that money is actually going.
One other notable detail from the video: The gilded launch of Stratton Oakmont’s new website was heavily attended by the Palm Beach County Republican Party. The campaign seems to have also gone to lengths to show off Rubio. It’s certainly bold of the candidate to support this post-crack-dealing aspirant, however desperate his political rivals must be to harness the momentum from real-estate mogul Donald Trump’s election. A Rubio spokesperson didn’t immediately respond to a request for comment.