If you haven’t heard of Wordflow AI, you’re not alone. For any newsroom, publishing multiple articles daily can be a difficult proposition, especially when bringing in fresh content requires a range of personnel, skills and experience. Wordflow AI was a company founded on the exact idea of what drives tote bags for retailers, and has created news articles in an algorithmically generated format with the best of words — and none of the clickbait that has earned its reputation.

A post shared by Wordflow () on Jan 29, 2016 at 9:06am PST

Wordflow, a corporate subsidiary of the sock manufacturer Betabrand, works by scanning articles submitted from news sites across the web. The numbers generated can be very different than the words. “If there’s only one grammatical problem in one article, we would automatically skim that,” said Jon Ramsey, founder of Wordflow.

If a company uses Wordflow to bring in fresh content, Ramsey said that they are happy with the results. Wordflow will take a user’s topic and let their algorithm run with it, pumping out a handful of articles on a given topic on a daily basis, updating their news and news reporting. Because all the articles are generated by an algorithm, Wordflow takes no editorial control. “We don’t mind if some of them are biased or not of high enough quality,” Ramsey said.

Though Wordflow is a new concept, Ramsey said that his company intends to use its algorithm to bring on new clients soon. In some ways, it is an efficient approach to quick turnaround when news breaks. According to Ramsey, Wordflow has seen a 100 percent increase in traffic since 2016. “It just kind of happened organically. The articles worked really well, so when we could tell that it was working, we just kept doing it,” Ramsey said.

But just because Wordflow might be sending news junkies to other publications doesn’t mean Ramsey wants to discredit “algorithmic journalism.” In fact, Ramsey said that he is open to partnering with newspapers and news outlets to continue making the service available to readers.

If you are looking for a way to read straight news and avoid tired clickbait, Wordflow could be worth a look. And if you have an excellent story to submit? Wordflow has been known to give it a thumbs up.