Streaming firm Pandorize has licensed and intends to release a “blockbuster” film in the shape of 14 minutes of in-camera video from 4A’s recently-closed Launchpad Digital. The company is showing the project, which it calls Movia, at CES 2019, which drew 165,000 attendees in Las Vegas.
In Movia, an app developed by Omnilab, users record a scene of interest on a smartphone and leave instructions on how to obtain more footage. Helped by machine learning and “photo editing software,” Pandorize generates the carefully selected footage on the go using four Rovio six-figure cameras.
Recordings can be shared to YouTube and used to experiment with changes to storyline. The real reason for the website was to raise $5 million to create and release the movie. “We’re using it to validate our business strategy,” Pandorize’s CEO Adam Hindle told Business Insider.
Pandorize’s £2 million network has already signed up record labels The Who, Napster, the Verve, Red Hot Chili Peppers, and dozens of artists. Its founders are also spread across the world with Adam Hindle the company’s CEO and Adrien Parry serving as marketing director, while Guy Tahieri –founder of jiWire Advertising and Greenlight for Cloud Trailers – is chief revenue officer.
iPhones were used to shoot the video but the technology is being used on an Android smartphone as well.
“We’re completely manufacturing, not outsourcing this to another company,” Hindle added. “We’re using this technology to drive our way to profitability,” he said.
If iMovie means Apple is leading the mobile film-making charge, then iMovie Video will have some catching up to do, though this large-scale video experiment aims to position Pandorize as the leader in commercial self-generated video.
By stitching together high-resolution, 60 frames per second video of 150 or more actors, musicians, sports teams, and play-things at places including Google offices and Hollywood, Cinemaclubi has developed a platform that can provide a higher-quality clip than customers will find anywhere else in mobile video.
The recent launch of Cinemaclubi’s iOS app took advantage of the recent acquisition of ABRMusic, co-founded by Richard Ford, a contributor to TechCrunch, which provides an online community for video musicians. Ford is also an investor in TechCrunch.
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