Is it just us, or are magazine head honchos trying to sound uneducated?
Last week, we told you about a new redesign for The New Yorker magazine, which according to the editor-in-chief had already begun appearing on the page.
Now, there is news that The New Yorker, not surprisingly, is going rogue -- with the help of some less-than-inoffensive fonts, to be more specific.
A spokesperson for the publication informed our sister site, Mediabistro, that the font going by the name of "Holotype" will be going in place of typefaces over the majority of their content.
"The Times of London is currently using a format created by Scott Brown of DigitalEdge in Portland, Ore. on some features with a variation in font size, number of pixels, and gloss effects, but Scott has never done this with The New Yorker," said the spokesperson.
And, as you can see in the diagram at the top of this article, The New Yorker is taking their fonts Umlaut to new heights.
If you can stop thinking about your feet or your bingo card, this truly is a monumental step forward for the print format.
Joe Beda contributed to this report.