The Galaxy S10, which Samsung unveiled at a conference in San Francisco on Wednesday, is scheduled to become available in the United States in the spring of 2020. It will cost at least $899 and compete with the Note 9, one of the high-end devices that Samsung introduced last fall. It looks much like that device, with polished industrial lines and a sleek gold color. It comes in six different colors: black, blue, orange, grey, gold and pink.
The first two of those colors, black and blue, appear to be the same as those on the Note 9. But there’s also a special gold version, which seems a bit at odds with the iPhone X and, to a lesser extent, the Huawei Mate 20 Pro. I checked out this version with help from Samsung reps, who told me that it doesn’t match the color of the phone’s body. More interestingly, the people behind the scenes confirmed to me that it isn’t truly gold either, though the gold highlighted in the images below appears to match the Samsung logo. (A spokesperson declined to comment further when I asked whether the display should be expected to be perceived as gold on its own.)
The question is: Does Samsung still stand a chance at stealing Apple’s thunder and selling phone subscribers to the lucrative premium market? At the moment, its best chances seem to lie in being a volume producer, which has its benefits. But Samsung’s Note series is an expensive way to enter the market, and it doesn’t quite seem that this thing has anything really special. Consider it a larger Galaxy Note, with a name that might be slightly less intimidating for consumers.