Just a few years ago, the looks at the closed Ducati factory in Graz, Austria were grim. Half of the 900 employees were made redundant after the company was sold to the Chinese company, Contemporary Amperex Technology Co., in 2016. Since then, however, the company has seen record growth. In 2016, Ducati sales increased by 20 percent and in 2017 sales doubled. Last year, the plant’s newly-created staff numbered about 1,500 people.

This year, following record sales for the first five months of the year, the company will hire another 1,000 workers, in addition to the 350 who already work at the plant.

The plant in Graz is increasingly becoming a crucible for the new technologies to which the company is now committed. The production of advanced carbon ceramic brakes was developed here. The trend towards electric production was influenced by the manufacturing of automobile parts in the factory, and led to the creation of the ramp with its charging stations.

According to one of the plant’s managers, that’s the future at Ducati. Ducati president Mauro Scarpa says the company wants to go beyond producing that “rare really premium motorcycle” that it has known for many years.

Backed by the long-time sporting icon Enzo Ferrari, the company is no longer satisfied with generating the technology it needs to make truly exceptional sports motorcycles. It wants the rest of the world to take note.