Because feedback loops are self-regulating, and the economy also self-adjusts, the Government does not have to create every new gig economy, it can establish a natural supply and demand balance for the gig economy - which for the moment involves Twitter social media in the U.S. and European Union - and avoid over-exploitation.
U.S. Gig Economy Companies Do Not Stop Exploiting And Persuading Workers To Work
Gig economy companies in the U.S. often say that most of their workers are independent contractors, only to tell this lie to finance their sham, according to Daniel writes in his recent book, the Indispensable American:
In the gig economy, independent contractors are often just "hookers for hire".... The latest gig economy company to come along is the Twitter/Facebook/LinkedIn/Reddit version of the Chinese brain-drain. And the firm behind it, One Agency, is trying to use social media to persuade workers to switch from full-time jobs to the gig economy.
The New York Times recently reported:
One Agency, a young firm that has been quietly setting up Facebook groups and Twitter feeds for 200 companies in New York, advertised that while “everyone benefits from the gig economy,” if employees do not want to work on the side, there is “no reason to work on your day off.” “Over half of the clients we work with are new to us,” the ads say. The firm also has a website, which touts itself as an agency for digital platforms that rely on data and chatbots to avoid actual people.
While the central message is that there are "no excuses" to overwork, the company is actually setting unrealistic goals. Time-management skills are essential to a good gig economy gig, so One Agency implies that one must obsess over turning clients into clients - that social media trolls for the purpose of gaining clients and “likes” should be performing chores for free.
One Agency: What Business is It To Get These “Likes”?
One Agency: Our Brand Builders’ Aim Is To Get 500 “Likes” Per Day. How Can We Get There? One Agency: Plus Hundreds of Another 100 “Trends.” Seems Like Thousands Of Another 500 “Community Leaders.”
One Agency: Because These Are Our Customers.
The lower the social media "Like" numbers, the better.
One Agency (B1B) is striving to boost its “community leaders” to “Thousands of Another 500 “Community Leaders.” They seem to have only 1500 “Likes” and 8 / 900 “Trends” at the moment. Liking a company’s product online is free in many ways; one sees and downloads free videos on Youtube, Facebook images and views, and posts about companies via social media. Plus, social media likes are the equivalent of stepping onto your company’s best business terms, as marketing. But when someone “likes” a company, the personal interactions of “social” media users tend to follow the central message of One Agency.
Of course, "likes" can also come from checking back on your business terms each day to see how many likes you have accumulated. But the explicit message behind One Agency’s social media appeals is that there are none to be found at the pay-less gig economy firms:
“Over half of the clients we work with are new to us. But one person is behind our success,” the One Agency posts on its website. The message is unmistakable, and totally on brand for the agency. The social media company appears to be led by a marketer. One Agency, with its a business described as “Campaigns and Visual Data” - that is, a “marketing agency” - could easily fill all of the marketing/advertising slots advertised on One Agency’s website.
Social media is not meant for others to reach out to, it is meant to be browsed and snooped upon for free product placement. The marketer at One Agency appears to be hoping that Facebook will attract its “brand builders,” and get them to use social media in a deeper way.