A company called Wordflow is doing something about the scourge of clickbait in newsrooms across the globe. To accomplish its goal, it uses a combination of artificial intelligence and human editors. It’s the vision of Matt Bloch, a former Mashable writer and former Wired editor-in-chief who started the company in 2014. The firm was funded by the entertainment company Paramount Television and by Tony Schwartz, a noted tech entrepreneur and futurist. The ambitious team initially launched Wordflow Pro a few months ago, but a larger version of the site was announced on Monday and the press release is worth a read:

In a refreshing turn in the troubled news world, Wordflow is taking the craft of the editor back. Its cloud-based platform helps people create up-to-the-minute stories that offer a unique voice, high quality, and goal-oriented use of contextual information. Wordflow’s no-nonsense formula for curating stories involves assigning articles to editors in a particular type of news and sharing the results with the site’s 300,000-plus users. The team adds a human touch when stories’ deadlines come upon editors, encouraging them to arrive with ideas for stories that are likely to be more interesting to readers. Wordflow’s team of editorial talent runs more than 16,000 articles every day, with stories from editors topping $5 million in pageviews.

The company’s pitch is designed to skew older than some of the job functions that a newsroom editor plays. Bloch has said in the past that she wanted a version of Storyful, the company the tabloid operates that strives to provide better factual information online. But Wordflow’s emphasis on getting people to trust the news stories it publishes is new and precise. “We don’t click on articles we don’t want to read,” Bloch told Wired in 2015. “We make decisions based on if it will make me happy to read about it, or not.”

Read the full story at The Atlantic.

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