The Galaxy F, which Samsung showed off at Mobile World Congress 2019, features a 6.4-inch display with a transparent ring of gray surrounding it. On either side, users will find volume controls and a camera setup, which takes up the top of the device.

In an apparent attempt to differentiate the Galaxy F from its current flagship device, the S10, Samsung promises a new "jet black" color option for the device. The Silver edition of the Galaxy S10 will also be available. The company is also said to be adding 7.3-inch tablets to its phones.

Though not that radically different from its earlier Galaxy Note launches, which also featured an entirely new design, Samsung seems to be making some major design changes to appeal to more budget-conscious buyers. The foldable phone will sport a more substantial back side that incorporates fabric in the shape of a butterfly with a small ring around it.

The phone is also expected to have a much larger battery (17,000 mAh) than the S10 (12,500 mAh). The S10 is said to have a tiny 4,000 mAh battery.

So, will this foldable phone actually take off? There's no denying its innovative form factor will likely draw a lot of attention. And it could also help Samsung capture a piece of the slowing growth in the smartphone market in a way that the Galaxy S10 can't. But it's difficult to tell yet whether consumers will be willing to shell out for such a novelty.