Welcome to the technology hub you’ve been waiting for. Knowledge is power. Learn how these companies work for you, fast. (Published Tuesday, Feb. 20, 2018)
Manhattan: Work from home.
Startups want to try to ease the stress of daily life by giving employees the freedom to work from home. Just imagine, you can work right when you want, without a boss in the room.
Think of it as work living room. Companies like Brooklyn-based Birchbox use it as a way to incorporate their newest offering. It’s called “push e-mail.”
“The push e-mail is a way for someone to reach an employee the next day, but the important thing about that is it’s a push e-mail that’s not waiting for them,” says Adam Pritzker, founder and CEO of Birchbox.
With push e-mail, when the employee logs on, they go straight to the inbox of their boss.
“It changes the whole way work is run at Birchbox, and that’s the biggest reason why we do push e-mail,” says Ms. Pritzker.
The service also lets employees find out what their coworkers are reading. When news breaks or requires a comment, the executive in charge responds at the same time they’re receiving a critical email from a staff member.
Even for big companies, the role of your boss has become more important. Our e-mail inboxes are no longer designed for automated sorting. You no longer just swipe at a site and delete the messages you don’t want. From now on, no human touch is necessary. Not only can you organize tasks and deliver items directly to your boss, but the boost of social messages keep your personal side feeling connected and in the loop.
“It takes the socialization of your work life, and it turns it into the socializing of your personal life,” says Jacqueline Friedman, founder and CEO of curated-app platform Placed.
So how do you sell employees on this personalization idea? We asked Susan J. Andersen, who has trained hundreds of companies in their employees and employee policies.
“So I’m going to say something really annoying, which is, you have more choices than you ever had before,” says Ms. Andersen. “Things that you may want, or that your employees may want, or that you may want.”
It may be the secret behind the most popular app of all time.
“I think we think of artificial intelligence as being really cool, and then when it comes to a company’s bottom line it’s just robots knocking you off the keyboard,” says Jessica Svanberg, founder and CEO of professional networking app Jabber.
But really, Ms. Svanberg argues, it’s the people who make a company work, whether it’s the remote workers or the bustling New York employees who contribute to ideas, hone new products and drive growth.
It’s this personal touch that makes the entrepreneurs like Ms. Andersen believe office life can still be fun.
“You want to be one-on-one with your customer,” says Ms. Andersen. “And you can have them in your office just as much as you can do it just as effectively from home.”